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| A man walks past the Benetton store in Rome |
The ads are edited photographs of world leaders kissing...to promote the idea of peace on earth.
Granted, they are using their images without permission, so I can understand that.
But, I don't see why there is such an uproar about them...
I like seeing men kiss :)
Of course, no one (in America anyway) has had much interest in Benetton.
So, this ad campaign is brilliant! It gets a whole bunch of free advertising for Benetton, with all the news stories, comments from the men in the photos, etc.
Bravo, Benetton marketing dept., Bravo!
What do you think?
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